Long Distance Hiking Has No Brand: Some Thoughts on Sponsorship

I first entertained the idea of long-distance hiking after discovering Mike Clelland's book Ultralight Backpackin Tips. I'd gone backpacking before, and it had been beautiful, but I had been in a lot of pain; in Backpackin' Tips, which is like Ray Jardine distilled for the modern age and hilariously illustrated with cartoons, Clelland gleefully advises … Continue reading Long Distance Hiking Has No Brand: Some Thoughts on Sponsorship